For more than three decades, we’ve continuously developed and refined powerful insurance administration and marketing systems which are data-driven, customer-focused, and highly efficient. We won’t bore you with the algorithmic modeling and programmatic synergies that make it all possible, but the outcomes speak for themselves.
Encompass Marketing
Encompass is Pye’s 360 marketing tool which is used to manage each of our marketing and branding campaigns. This comprehensive tool (developed exclusively for Pye) helps us calculate the most effective way to align the different touchpoint options (web, direct mail, social, guerilla, etc.) in a way that maximizes campaign and product awareness and marketing outcomes.
Encompass matches proven marketing mediums with real-time buyer insights (from various industries), thereby producing rich data our marketing team uses to develop targeted buyer models.
After the completion of each marketing campaign, the buyer models are measured, refined, and then used to track and study retention and insurance coverage utilization. It’s a full-circle marketing analysis that runs at full speed.